Whitehaven is the largest neighborhood in South Memphis. It’s a majority African-American, middle class neighborhood with high homeownership and community involvement. Whitehaven is home to Graceland, the second most visited attraction in the U.S., and the city’s first enclosed mall, Southland Mall. A $40 million improvement to Elvis Presley Boulevard along with new business investment is the next step for the community. While smaller business are common, the neighborhood is hoping to attract more upscale and large-scale retailers and restaurants to support its growing culture and economy.

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