An employee of La Michoacana ice cream and paleta shop serves up a fruit cup with tajin. (Forever Ready Productions)
In fall 2020, Forever Ready Productions
approached High Ground News with a proposition. We would partner on a four-part video series, which we dubbed "Still Serving."
The restaurant and bar industry has been one of the hardest hit throughout the pandemic. The goal of "Still Serving" is to give Memphis-area restaurants a chance to tell their stories of resilience and remind viewers that these restaurants are still there serving through the chaos and are still in need of their patronage.
High Ground's "Still Serving" series launched in November, shortly before Epicenter Memphis
signed on as a financial supporter for the project.
Since then, we've produced five videos, each around 3 1/2 minutes long, featuring: La Michoacana, Sabor Caribe, Inspire Community Cafe, Cozy Corner, and Mahogany Memphis.
Find them all here:
"Take a pandemic-safe trip to Venezuela with Sabor Caribe
"Paletas in the pandemic with La Michoacana"
"Making healthy delicious with Inspire Community Cafe"
"Barbecue and bouncing back with Cozy Corner"
Fine dining and bold new ideas with Mahogany Memphis
We're now thrilled to announce that they series is expanding to include three more videos and new business profile articles spread through the remainder of 2021.
We're looking forward to continuing the series as we move towards the end of the pandemic and recovery.
Don't miss any of these mouth-watering installments. Keep an eye out on our website, subscribe to our once-weekly digital edition, and follow us on social media at @highgroundnews on all platforms.
Cole Bradley is a native Memphian and graduate of the University of Memphis. Cole's worked locally as a researcher and community engagement strategist and began contributing to High Ground in Jan 2017.