Consortium MMT launches annual music festival with Shelby Farms Park Conservancy

Shelby Farms Park's Heart of the Park is the park's biggest improvement project to date. The centerpiece of the renovation is a re- imagining of Patriot Lake -- a much appreciated but ecologically dysfunctional lake in the center of the park. According to the Shelby Farms Park Conservancy, The Heart of the Park will be a "vibrant and diverse community hub, an environmental teaching tool, an important part of the business plan to sustain the Park,a gathering place for health and recreation, relaxation and big water adventure." 

Under construction since 2014, the Heart of the Park will hold its grand opening September 23 through 25, 2016 with a three day lakeside music festival. Shelby Farms Park Conservancy has joined forces with the Consortium MMT to bring talent to the main stage for this new annual music festival. 

“We can’t think of a better way to celebrate what Shelby Farms Park and the Heart of the Park project mean to Memphis than with a weekend full of music at the water’s edge,” said Shelby Farms Park Conservancy Executive Director, Jen Andrews. "We are so excited to partner with The Consortium MMT to produce a world-class entertainment experience in Heart of the Park. Shelby Farms Park serves more than one million visitors each year, and we are thrilled to provide more opportunities for our guests to connect to the Park and to each other." 

“We are proud to partner with Shelby Farms Park by producing an event celebrating their grand opening the way Memphis does it best: with music, “ said David Porter, President and Founder of the Consortium MMT. “This inaugural music festival will pairtoday’s top performers with a community treasure, Shelby Farms Park. Plus, this venue,with its panoramic view of the newly expanded lake, will provide an unrivaled backdrop for this exciting event.”

Additional details regarding the Grand Opening celebration, including the festival name and lineup, will be announced in June 2016.
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Read more articles by Amy Hoyt.

Amy Hoyt is High Ground News' Community Engagement Specialist, which suits her love of Memphis and its inhabitants. 

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