RedRover Sales & Marketing is experiencing explosive revenue growth that is translating into more jobs at its Memphis and Nashville offices.
Since the end of 2012, the agency has grown from seven employees to 16, including four hires this year. The most recent additions are Sales Trainer Bo Randle and Account Executive Charles Vance; Creative Director Carl Cottam and Director of Client Services and Training Ilenia Morales-Buggy joined the company earlier this year.
Last year RedRover grew its client base by 45 percent, adding companies like
Big League Movers and
The Jones Clinic to its roster. Lori Turner-Wilson, CEO of RedRover's Memphis office, forecasts 55 percent growth for 2014.
She believes RedRover's holistic approach, combining sales training and coaching with marketing for improved return on investment, sets it apart from its competitors.
"Through the three worst years of the recession we grew more than 400 percent," says Turner-Wilson. "And last year versus 2012, we grew 65 percent."
Over its eight-year history, the company has averaged revenue growth of 55 percent, and Turner-Wilson expects to hit that mark again this year thanks to new service lines like talent management and internal corporate communications.
"Health care costs of course are skyrocketing. It's one of the biggest items impacting the profits of any large organization these days, so we are working with some companies headquartered here in Memphis by deploying wellness communication campaigns within their organizations that are driving their employees to get healthier," explains Turner-Wilson, who is also seeing more demand for crisis management plans.
The agency recently won five Communicator Awards from the Academy of Interactive and Visual Arts for its work with The Jones Clinic,
Regional One Health and
DreamCatcher Hotels, competing with more than 6,000 entries from across the U.S. and around the world.
RedRover also operates an office in Nashville, which is run by Turner-Wilson's business partner, Julie Lunn.
By Michael Waddell
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