Memphis CVB uses Google Glass to promote city

The Memphis Convention & Visitors Bureau (CVB) is giving potential visitors a first-hand look at unique spots across Memphis and Shelby County, thanks to the new Google Glass technology.
 
"We've been using it basically for the video portion since the beginning of the year, and we've worked to give a different perspective or experience for potential travelers that maybe words or static photos can't convey," says Bob Hazlett, Director of Online Marketing for the CVB, which is one of the first agencies of its kind in the country to use the new technology.
 
So far the CVB has produced three videos with glasses, including a walk with the ducks from the point of view of the Peabody Hotel Duckmaster, the making of beer at Memphis Made Brewing Company in Midtown and a behind-the-scenes look outdoors at Shelby Forest.
 
The videos are uploaded to the CVB's website and YouTube channel, embedded within particular stories and shared on Twitter, Facebook and Instagram.
 
"You could do a video chat or video hangout with someone at an office in Seattle or Chicago from Stax, Elvis Week, a concert or a certain restaurant to show them that experience one on one from your Glass without having to tote around a smartphone or a laptop," Hazlett says.
 
Hazlett sees other future uses, such as prominent Memphians like Craig Brewer or Zach Randolph donning the glasses for a day to get their perspective on the city.
 
The CVB was invited for early use of the new technology, and the device will make its debut for consumers on June 24 with a variety of customizable color and frame options.
 
The bureau is also currently looking into using the Google Trekker, a new off-road video mapping technology (housed in a backpack) that will allow people online to see 360-degree views of places around the world.
 
By Michael Waddell
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