Hopdoddy opening second Memphis location

Just a couple of months after entering the Memphis market in Midtown at Overton Square, Hopdoddy Burger Bar is preparing a new East Memphis location with ground-up construction at the site of a former Sears Automotive Center. The property and the adjoining Sears at the corner of Poplar and Perkins Road were demolished in 2017 to make way for a Nordstrom Rack-anchored retail development. 

Hopdoddy’s menu features a variety of the fresh, all-natural proteins like Angus beef, Akaushi beef, chicken and sushi-grade tuna served on baked-from-scratch buns. The restaurant also touts hand-cut Kennebec fries, farm fresh salads, and handcrafted milkshakes, as well as local craft beers and a full bar with regional spirits, house-made liqueurs and freshly squeezed juices.

High Ground met with Hopdoddy Brand Manager Erin Fohn to learn about the upcoming expansion.
 

High Ground News: What makes the location in East Memphis attractive for Hopdoddy?
Fohn: We asked our guests where we should go next and we listened. Poplar and Perkins looks like a lively place to be, and we look forward to sharing our burgers and sips with the community.

HGN: Do you have details about the actual construction? Is there a local general contractor handling the work?
Fohn: We’re looking forward to opening very soon. We’ve been working with a few local sub-contractors such as MTE Contracting, and our team has been very pleased with their hard work.

HGN: Are there plans yet for more locations around the area?
Not yet, but we’d love to find another location.

HGN: Can you comment on the success of the Midtown location?
Fohn: We opened the Overton Square location on April 2 and have been overwhelmed by the love and support from the community and neighborhood. We’re happy that everyone loves craft beers and burgers as much as we do!

HGN: What makes the Hopdoddy concept successful, and what are some of your most popular items?
Fohn: Hopdoddy Burger Bar always welcomes guests with positive energy and a lively atmosphere. The concept is simple – Hopdoddy provides made-from-scratch burgers that are sourced from the best ingredients available and put between two freshly baked buns. Plus, all meats are ground in-house daily.

The most popular items on the menu include the Primetime Burger made with an American grass-fed Kobe beef patty, brie, arugula, caramelized onions, truffle aioli and HD steak sauce, the Goodnight Burger which donates $1 to the Soulsville Foundation/STAX Academy, and, of course, The Classic.

HGN: How many Hopdoddy locations are there and how many more are currently planned?
Fohn: There are 24 Hopdoddy locations on both sides of the Mississippi and four more locations in the works this year.

Read more articles by Michael Waddell.

Michael Waddell is a native Memphian who returned to Memphis several years ago after working for nearly a decade in San Diego and St. Petersburg, Fla., as a writer, editor and graphic designer. His work over the past few years has been featured in The Memphis Daily News, Memphis Bioworks Magazine, Memphis Crossroads, the New York Daily News and the New York Post. Contact Michael.
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